Artists and Creators Tips
Streaming fraud directly impacts and harms artists, songwriters and creators. Every illegitimate stream represents lost royalties that could– and should– be going to authentic streams. Hundreds of millions of dollars each year are leaving the royalty pool. That’s not right!
But often, streaming fraud isn’t done with devious intent. It's done by artists who may unknowingly fall victim to a scam, false promise, or predatory service
From loss of royalties to being deplatformed to potential legal ramifications, streaming fraud can impact an artist’s career.
Here are some simple tips to protect artists and creators, and lead to a more transparent and fair streaming ecosystem with less fraudulent activity.
1. Choose Legitimate Promotion Services
Avoid "pay-to-play" schemes: Many illegitimate services promise guaranteed streams, playlist placements, or fan base growth in exchange for payment. If it sounds too good to be true, it probably is.
Research promotion partners: Only work with reputable digital marketing and PR firms that have a proven track record and comply with DSP guidelines.
2. Monitor Your Streaming Data
Regularly check your analytics: Platforms like Spotify for Artists, Apple Music for Artists, and YouTube Studio provide insights into how your music is performing. Unusual activity, like rapid spikes from one region or non-organic growth, could indicate fraudulent behavior.
Set up alerts: Use your distributors or DSP's analytics tools to set alerts for sudden changes in streams, followers, or playlist placements.
3. Educate Your Team and Partners
Inform your distributors and marketers: Ensure that all partners, including distributors, marketing firms, and playlist curators, are aware of streaming fraud and avoid engaging with any promotional services that may involve unethical practices.
Review contracts carefully: If third-party services or agents offer promotion deals, review the contract for any signs of fraudulent activities like "guaranteed streams."
4. Use Playlist Curation Wisely
Submit music to legitimate playlists: Avoid third-party services that claim they can place your song on high-traffic playlists in exchange for money.
Pitch to DSP editorial playlists: Focus on pitching your music through official channels like Spotify's or Apple Music’s editorial teams rather than seeking placements through risky third-party curators.
5. Stay Updated on DSP Guidelines
Follow DSP policies: Each platform has its own guidelines regarding promotional activities and stream boosting. Be sure to stay up-to-date with their terms of service and guidelines.
Participate in industry forums: Engage with industry professionals and forums to stay informed about the latest trends and changes in streaming fraud detection.
6. Report Suspicious Activity
Flag suspicious services: If you’re approached by questionable services, report them to your distributor or the relevant DSP or industry bodies such as the Music Fights Fraud committee.
Address unusual spikes: If you notice unusual spikes in your streaming data, report it to your distributors or DSP immediately.
